Source: https://joinfinn.com/integrations/wordpress

# WordPress

## WordPress + Finn.

WordPress integration with Finn. WordPress manages website pages, posts, and published digital content.

Business function: Knowledge and documents.

## What you can do with WordPress.

WordPress manages website pages, posts, and published digital content.

### Run a blog assignment through publication and distribution

Finn carries an accepted content brief through the article, media, editorial review, scheduled release, and the first distribution tasks.

**Typically handled by:** Content marketing manager and editorial producer

**Starts when:** An editor accepts an article brief in the connected content calendar.

#### What Finn handles

1. Read the brief, brand guidance, and source material, write the article, and assemble licensed images with meaningful descriptions in the WordPress media library.
2. Create the WordPress draft with the correct title, excerpt, categories, and links, then collect the editor's content and publication decision.
3. Publish or schedule the accepted post, record its final URL in the connected content calendar, and send the approved distribution copy through connected email or social tools.

**The result:** The article is published with its media and metadata, and the editorial record contains the final URL and completed distribution work.

### Keep service pages aligned with the actual business

Finn updates the pages customers rely on when a service, location, or operating detail changes, and records the completed publication.

**Typically handled by:** Website content manager

**Starts when:** A business owner confirms a change to a service or location.

#### What Finn handles

1. Read the confirmed change from the connected business record, find affected WordPress pages, and compare related descriptions so the update is consistent across the site.
2. Revise the affected page content and relevant media, preserve the site's established structure, and obtain the page owner's acceptance of customer-facing claims.
3. Publish the accepted changes, check the resulting page content, and update the connected change task with the live links and publication result.

**The result:** Customers see the accepted current information across the affected pages, with the website change recorded as complete.

### Turn a successful customer engagement into a published case study

Finn coordinates the evidence, customer permission, story, and release needed to turn a completed engagement into a credible published case study.

**Typically handled by:** Case study writer and customer marketing coordinator

**Starts when:** An account owner nominates a completed engagement for a case study.

#### What Finn handles

1. Gather actual project outcomes from connected customer and project records, collect the customer's accepted statements and disclosure decisions, and distinguish evidence from interpretation.
2. Write the WordPress draft with accepted visuals and source-backed claims, then obtain the customer and editor's final publication approvals.
3. Publish the accepted story, deliver its link to the customer and sales team through connected email, and record the release in the content calendar.

**The result:** The site gains a published case study with accepted claims and customer permission, and the final asset reaches its intended users.

### Refresh a content library after a product change

Finn updates the articles and guidance affected by a confirmed product change and closes the editorial work with a clear publication record.

**Typically handled by:** Content maintenance editor

**Starts when:** A product release or documentation decision changes existing public guidance.

#### What Finn handles

1. Read the confirmed change and identify affected WordPress posts and pages, checking embedded examples, related links, and media for outdated instructions.
2. Revise the affected content using the current product evidence, collect the responsible editor's decisions on changed claims, and preserve the useful material that remains accurate.
3. Publish the accepted revisions, check the resulting content, and update the connected editorial tasks with final links and a concise record of what changed.

**The result:** The affected library reflects the current product, and the editorial team has a completed record of the refreshed pages.

### Manage article comments through a useful response

Finn handles routine public questions on WordPress articles and moves private account issues into the support system where they belong.

**Typically handled by:** Community moderator and content support specialist

**Starts when:** A new comment arrives on a WordPress article.

#### What Finn handles

1. Read the comment and article context, apply the site's moderation rules, and identify whether the question can be answered from public company knowledge.
2. Post the permitted factual reply or apply the recorded moderation decision; send questions requiring an editorial exception to the designated moderator.
3. For customer-specific issues, create the case in the connected support system and reply with the private support route without exposing account details in the public thread.

**The result:** The comment receives a useful response or a recorded moderation outcome, and private service issues reach the proper support channel.

### Publish a campaign's content pages and finish the handoff

Finn coordinates the content work for a WordPress campaign page and hands the live destination to the teams running distribution and lead handling.

**Typically handled by:** Campaign web producer

**Starts when:** Marketing accepts a campaign brief and launch date.

#### What Finn handles

1. Read the accepted offer, audience, assets, and destination requirements from the connected campaign tool, then create the page content within the site's existing WordPress layout.
2. Add the approved media and destination links, coordinate any separately connected form or CRM setup, and obtain the campaign owner's final content and launch decision.
3. Publish the accepted page, check its resulting content and supplied links, and deliver the live URL to the connected campaign and project records for distribution.

**The result:** The campaign has a published content destination and a completed handoff to the tools and teams running the campaign.

### Turn an expert session into a useful article series

Finn converts permitted webinar or interview material into distinct WordPress articles and completes their editorial release.

**Typically handled by:** Content repurposing agency producer

**Starts when:** A subject expert approves a recorded session for marketing reuse.

#### What Finn handles

1. Read the permitted transcript and source material from the connected meeting or document tool, identify genuinely separate reader questions, and build the article assignments.
2. Write the articles with accurate context and accepted quotations, create their WordPress drafts and media, and obtain the expert and editor's publication decisions.
3. Schedule or publish the accepted series, link related articles, and update the connected content calendar and distribution tasks with their final destinations.

**The result:** The recorded session becomes an accepted published article series with a coordinated release and content based on the source material.

## Connection setup

Contact Finn to discuss the records your workflow needs and the actions you want it to perform.

Your team chooses what Finn can access, what agents can change, and when a person must approve the work. The connection needs the appropriate account access and permissions from WordPress.

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