Run a welcome program from signup to recorded next step
Finn operates the new-subscriber journey for the brand's lifecycle marketing team.
Typically handled byEcommerce lifecycle marketing manager
Starts when
A shopper subscribes to the brand's marketing.
What Finn handles
- Create or update the Klaviyo profile with its signup source, interests and actual communication preferences.
- Place the subscriber into the welcome program selected by the brand and deliver its introductory messages.
- Answer routine product questions using Shopify product information and send interested shoppers to the relevant products.
- Stop or change the sequence when the shopper buys or opts out, then record the order or other response.
The result
The subscriber receives the complete welcome journey and its actual outcome is recorded.